Archive for the ‘Music Social Marketing’ Category

Today, there is a lot of different web tools for music online. Remember MySpace and how many artist made their riches? Yes you can do it today too. I tend to market to an urban market, but the business model will work for any music genre.

I spent my career leading which tools are the best and easiest way to manage the web pages for record labels. Today, record label and artist must have a website as the business main web place. If you don’t have one then your really not that serious and most professional will not even want to talk with you unless you have build a relationship with them.

Also, one web address makes it really simple to direct people too. I think it is very unprofessional to have a lot of social network web addresses on marketing tools such as a CD cover or flyer, but website is simple and you can correct visitor information when opt-in. Another point of view is why would a business send fans to another social networking page when they can see everything from a website and get a hit for their website.

When visitors go to a website, they can subscribe or bookmark any social networking site that they want which gives them a choice. This is the fact, a website can run numbers on Google which can equals adverting dollars or sells from products. Really difficult to do so with social pages which should be use to direct visitors to a website.

Lets talk about online radio broadcasting for a record label. Did you know what a record label can make money for just listening to music? And yes, every visitor who hits that page equals money in license music. So how can this be set up? Easy! Build a web site, integrate scrubbing link features fro, rss feeds,  Twitter, Facebook, Reverbnation, and Spotify. Then upload music and start directing a community to the website or online radio page then making money. Don’t allow free downloads, but allow to listen from the page for free. The more hits the music page gets the more money the label makes. Just build the system and start listening to the label’s music hosted on your music store accounts then make money. That easy.

So what tools should one use? I suggest using Reverbnation, Last.fm, and Twitter system integrated into your website. Simple uh? So how much would a system like this cost for today’s record label? I would price it on a web site, SEO, social media, and online store distribution using QR code be between five to ten thousand dollars just depending on how big your system is needed. Then maintaining the system is more. You can do this yourself. Go to www.veg311.com and copy the business model this should only take a professional web, seo expert for music, graphic artist, and social media expert about six months to complete. Sense I have done all the work, the system can be design in about four to six weeks. Contact D.Peacock Studios if your label needs help, but understand using my help there is a fee. Good luck on your record label.

Below is the home page of the site Nov. 11

Need a Youtube Clone for your business? We can design, develop and market using search engine optimization, social media marketing and advertising. Starting budget $100,000

March 10th, 2011
By Derek Peacock

Socail Network Development (YouTUBE Clon)
For the past few years John and I have been developing a social network YouTube clone just for the rap industry. This idea is best describe as Youtube meets Amercian Idel for rap and hip-hop lovers.
John and I have a love for urban music and the culture. John found me oncraigslist. I remember the ad I place. Just Thumnails of mixtape cover, flyes, logos and myspace designs from clients. He contacted and meet at the Joi Studios home of Jagged Edge.
The frist project I was hire for was to design a logo and business card. Once that was complete we talked about platforms to build MyRapAudition.com.  The first platform which I made clear was not a good idea, but VIBE magazine was using it was KickApps. What a huge miss that was!
The system we our currenlty using is Clip-Share a YouTube clone. We when thew hire two programmers that didn’t do what they where pay do to. I think the total lost was around $2000 all together.
John decided to hire someone off of Freelancer.com and found a programer that did a ok job. His programming was very sluppy, but he managed to get most features working currenlty and gave us a great start. We where able to intergrate logo in features into the site which was a huge and time consuming project.
During this proide John and I both face like challages. We both had lostes with women and family members which was very hard to deal with, but with time it heals. The main thing is we know what are goal is and what we have to do to achieve it.
Today, MyRapAudition has reach 100,000 video plays, 355 members and 300 plus videos. We are now upgrading the system with new Facebook (FB) plug-in features, HD video player, directory and coming soon a mixtape feature.
The Facebook plug-in features include FB Box that will be located on the bottom of the site, Facepile which will be located on all but one page. This  Facebook features displays profile pictures of users who have liked your page or have signed up for your site. FB Comments Box which is a social plugin that enables user commenting on your site. The Comments Box uses social signals to surface the highest quality comments for each user. Comments are ordered to show users the most relevant comments from friends, friends of friends, and the most liked or active discussion threads, while comments marked as spam are hidden from view.The Comments are easily shared with friends or with people who like your Page on Facebook.
On the WALL page we added the Live Stream plugin which lets users visiting your site share activity and comments in real time. We have Like bottons on the home page.
The Twitter features are login and Twitter Badge

February 18th, 2011
Social PR: 10 Ways to Do PR Better with Social Media
Lisa Buyer | Feb 18, 2011 |
Will the new public relations please stand up? Hello, social PR!
In a time of social media evolution and revolution, public relations professionals have a unique opportunity to reinvent themselves to ultimately deliver better results. The strategy: using social media-flavored PR to influence the search marketing ecosystem.
First, let’s look at today’s journalist, one of the PR professional’s primary targets. According to a recent survey by TEKGROUP International:
More than 77 percent of journalists think it’s important to be able to access a company’s social media networks from its online newsroom.
45 percent of reporters say they use a corporate blog when researching a story.
25 percent of journalists visit a company’s Facebook Page (up 10 percent from a year ago).
40 percent are looking to receive news or updates via Twitter.
Almost 99 percent of journalists expect a company to have an online newsroom, and 75 percent said they prefer it to be organized by news category.
95 percent want access to photos, company background, and product information within the online newsroom. Sixty-five percent want digital assets and 53 percent consider video and audio files useful.
Here are 10 ways a business can capitalize on the social PR opportunity right now.
1. Give Your Press Release, Posts & Tweets an SEO Makeover!
Like in website writing, press releases and all social media content should be optimized with keywords and links.
2. Think and Write Like a Reporter
The best results come when content is delivered in a journalistic style. Only include important information that is most relevant to the audience. Forget the fluff and keep it to the point.
3. Research and Optimize Like an SEO Pro
Keyword research is necessary when writing for PR and social media. Sometimes a quick way to find out what works best is to compare notes with the PPC campaign and apply those best performing keywords to the PR and social media efforts.
4. Mingle Like a Socialite
Churning out news is only half the battle. Remember to interact, engage, and participate. This could be in the form of retweeting other news, “Liking” other posts besides your own, or @replying to reporters to engage in a conversation even when it doesn’t benefit you.
5. Ride the Trending Topics in Advance or in Real Time
Whether it’s a predictable holiday or breaking news like the Tiger Woods scandal, find a connection to the news and create your own angle. For example: #PR Tips for Tiger Woods or The Best Social Media Valentine’s Day Gifts.
6. Publish a Daily Paper
Made especially for Twitter and Facebook on Paper.li, this is an excellent way to position your business as a thought leader and a source for news. If you’re a boutique shopping website, your daily paper could be called The Fashion Daily, or check out the Search Engine Strategies branded SES Search and Social Daily.

7. Newsroom and Pitch Feeds for Social PR

Your newsroom might need a social media makeover. If you’re reading this and realize your company doesn’t have an online newsroom, this should be a priority.
If you have an online newsroom, check out how social media friendly it is. There are solutions likePitchEngine‘s embedded newsroom that can give a business an instant social media friendly newsroom packed with SEO power. Take the PR “Like” test.
8. Strong Visuals and Microblogging
A picture is worth a thousand words and websites like Tumblr prove it! The social media darling of New York Fashion Week is the microblogging website Tumblr. They made it easy to share and report virtual runway fashion straight from designers and fashion bloggers in real-time.
Tumblr offers simple ways to spread the PR word using images, videos, links, and posts that can be easily connected to Facebook pages and Twitter accounts. People are using and sharing beautiful visuals on Tumblr, posting things they think are inspirational.
In addition, use strong visuals to match your story — infographics, images and videos to capture the attention.
9. The Facebook Page News Feeds and Newsrooms

Treating business Facebook Pages much like a website is the trend in today’s online marketing world. For posts, report the news via your Facebook Page wall and break it up with some third party sourced info so it is not all “me, me, me.”
A customized Facebook newsroom tab is also a noteworthy consideration with the growing number of Facebook users spending more time in the Facebook community (and less time on corporate websites or in Google).
10. Build and Measure the Referring Links
Social media networks like Facebook, Twitter, Yelp, LinkedIn, and company blogs all show up in analytic programs such as Bit.ly and Google Analytics as referring links. Check out and benchmark before starting a campaign and watch the referring link traffic quality grow. This is a perfect line item a PR professional can include in client progress reports.
Optimizing and blending your online public relations strategy with social media and SEO strategies has never had so many robust options. But, there is a blur now between social media and PR. Rising through the dust is social PR, defining a whole new world of delivering news and interacting with the audience most important to our business.
Lisa Buyer will speak during the Search, PR and the Social Butterfly session on Day 3 of SES London.