Archive for the ‘Social Media Marketing’ Category

Derek Peacock, MBA
derek@dpeacockstudios.com?subject=Resume

Seeking Management position as

Director, Social Media and Content

    PROFILE

Strategy focused, passion-driven, social media expert. Executor of high-impact marketing content and engaging social media programs that steer brand consistency and image development, market positioning,  product promotion, and revenue growth across diverse industries. Creatively established and sustained an engaging presence across Facebook and relevant platforms for a key client which resulted in a rapid 57% increase in site visitors. Keen ability to succinctly create scalable models for marketing web sites, social media blogs and customer communities, leveraging strategies deployed through multiple channels including mass, direct, and interactive platforms.

- Social Media  Integration Strategies	- Online Strategy Assessments
- SEM/Search Engine Marketing	- Social Platform Creative Direction
- Brand Building/Collateral Management	- Branded Interactive Experiences
- Cross Marketing/Site Content Development	- Business Consultant/Strategist

 

    PROFESSIONAL EXPERIENCE

Director, Social Media-Principal

• Direct strategic social media programs for clients to generate the highest quality of on-target marketing and brand consistency across Facebook, blogs, Twitter and all customer touch points.
• Steered a 57% increase in site visitors; maintained the company’s already impressive success through upgraded social media platforms, integrated plugins and sharing features that heightened market presence for Studio 93 Hair Salon.
• Increased site views to 3,800 from zero for VEG311; executed social influence marketing programs via website design, SEM/search engine marketing and social media plans.
• Enhanced the brand image for MyRapAudition.com; devised company logo, website, and social media marketing; uplifted Facebook fans from zero to 579.  Website video plays 1,400,000+ and 900 members in two years.
• Build the social media roadmap to ensure the integration of multiple social media pages and facilitate seamless navigation for customers through unique and visionary perspectives.
• Engage and educate clients on the best practices of developing a social media strategy on all business fronts to achieve a consistent look, feel, and tone across all customer facing platforms.
• Design standards that align to corporate identity; combine critical messaging points that effectively merge PR communication with internal objectives.

“Social Media Visionary” 

• Keep your company on the leading-edge in the social-media industry.

• Build your company’s brand equity through integrated platforms. 

• Set the tone, philosophy and strategy for your social media campaign.

• Develop futuristic branded social experiences.

• Create compelling social media programs that rival competition.

• Think innovatively—connecting the dots when others cannot. 

     SKILLS

• Flash Design
• Graphic Arts
• Web Design
• SMM
• SEO

     EDUCATION

Strayer University  -  MBA Marketing 2009

Strayer University –  MS Human Science 2012

American Intercontinental University  -  BA Graphic Design 2006

Draughon’s Jr. College - AS Radio Broadcasting 2004

By Derek Peacock

To develop a social network you’ll need a lot of different resources. The first resource is the database and platform depending on what is needed for the scrip. Currently, most of the platforms I see companies using are Joomla, WordPress and Clipshare. We use Clipshare for www.myrapaudition.com, which is a youtube clone. There are a lot of others. Also know that if you buy a platform you’ll need to do a lot of work to get it ready.

First, you’ll need to start out with a concept for the site. We target urban music content that allows video upload from the computer and embedding using both embed tags and iframes. This platform works great for videos sharing site, both commercial and adult videos sites.

I would suggest to develop the sign up page feature all on one page. I don’t recommend using the Facebook sign up or register features. I have found its is really buggy and gets confusing depending on what browser the visitor is using. I recommend have the member only have to input five fields.

Now its time to think about the usability and custom interactivity basic on what the community wants to interact with the content. We use social plug ins, site activity features, and working on developing our own version of Facebook like feature, but gear to the urban market. We have some ideas already, just need more resources to make this happen. Also, a rating, comment, and sharing features.

Once all programing is develop the next steps are built in analytics, many seo landing pages and seeding the site with content. During this feature all social media marketing functions needs to be develop. Facebook has taken out a lot of cool tricks so I recommend using rss feeds and twitter to inform other social networking sites about new content on your social networking site.

Hope this helps with your social networking development.

If you would need any consulting my fee is $100hr four hour bill is the minimum.

 

Using Twitter for Business Use

By Derek Peacock

How do businesses use Twitter, Internet Advertising, and QR code to generate new leads?

Twitter makes updating and managing media content across social networking sites easy. I am going to give in a nutshell how use twitter for business use that will save money on both Google adwords and Advertise on Facebook, use qr code correctly and give mobile app users an easier way to stay connect with the business.

Understand just embedding a web address into a QR code isn’t enough. A QR code should be interactive and have a direct media message. My suggestion is directing the QR code to a business mobile app.

Twitter gets the message out to social networking site. In the shortcode a tiny urls displays a link. The web address direct user to a web page recognizing what the platform the user is using. Next the interaction begins between the user and the business. My suggestion is to direct the visitor to download the company mobile app.

Both Google adwords allows an image display. Use the QR code directing visitor to access mobile app device. This will also save money because the visitor isn’t clicking the link. This also works with and advertising means.

Contact us to learn how we can help provide your business with our marketing and advertising campaigns.

We are now Developing iphone and Android Apps using. Anyone can design and develop their own Smartphone apps. If you would like us to develop. These are a few we have already design.

 

Blast Off Radio – uses revebnation embeding and shoutcast broadcasting software features. ATL’s Top 20 urban music. Design for both iphone and Android phones. We also offer Ipad apps.

 

 Radio is a Shoutcast sever

Top 20 is ATL’s Top 20 hosted by DJ Handcuffs

VEG311.com show calendars

Videos are videos of VEG311.com

Twitter is the company feed.