Archive for the ‘Social Networking’ Category

Derek Peacock, MBA
derek@dpeacockstudios.com?subject=Resume

Seeking Management position as

Director, Social Media and Content

    PROFILE

Strategy focused, passion-driven, social media expert. Executor of high-impact marketing content and engaging social media programs that steer brand consistency and image development, market positioning,  product promotion, and revenue growth across diverse industries. Creatively established and sustained an engaging presence across Facebook and relevant platforms for a key client which resulted in a rapid 57% increase in site visitors. Keen ability to succinctly create scalable models for marketing web sites, social media blogs and customer communities, leveraging strategies deployed through multiple channels including mass, direct, and interactive platforms.

- Social Media  Integration Strategies	- Online Strategy Assessments
- SEM/Search Engine Marketing	- Social Platform Creative Direction
- Brand Building/Collateral Management	- Branded Interactive Experiences
- Cross Marketing/Site Content Development	- Business Consultant/Strategist

 

    PROFESSIONAL EXPERIENCE

Director, Social Media-Principal

• Direct strategic social media programs for clients to generate the highest quality of on-target marketing and brand consistency across Facebook, blogs, Twitter and all customer touch points.
• Steered a 57% increase in site visitors; maintained the company’s already impressive success through upgraded social media platforms, integrated plugins and sharing features that heightened market presence for Studio 93 Hair Salon.
• Increased site views to 3,800 from zero for VEG311; executed social influence marketing programs via website design, SEM/search engine marketing and social media plans.
• Enhanced the brand image for MyRapAudition.com; devised company logo, website, and social media marketing; uplifted Facebook fans from zero to 579.  Website video plays 1,400,000+ and 900 members in two years.
• Build the social media roadmap to ensure the integration of multiple social media pages and facilitate seamless navigation for customers through unique and visionary perspectives.
• Engage and educate clients on the best practices of developing a social media strategy on all business fronts to achieve a consistent look, feel, and tone across all customer facing platforms.
• Design standards that align to corporate identity; combine critical messaging points that effectively merge PR communication with internal objectives.

“Social Media Visionary” 

• Keep your company on the leading-edge in the social-media industry.

• Build your company’s brand equity through integrated platforms. 

• Set the tone, philosophy and strategy for your social media campaign.

• Develop futuristic branded social experiences.

• Create compelling social media programs that rival competition.

• Think innovatively—connecting the dots when others cannot. 

     SKILLS

• Flash Design
• Graphic Arts
• Web Design
• SMM
• SEO

     EDUCATION

Strayer University  -  MBA Marketing 2009

Strayer University –  MS Human Science 2012

American Intercontinental University  -  BA Graphic Design 2006

Draughon’s Jr. College - AS Radio Broadcasting 2004

Ustream.tv lets anyone stream live video to the web. Ustream.tv channel allow for real time live user chat, comments, ratings, and more. Publishers stream video directly from their home or office using a webcam or other capture device. Ustream collects revenue from on-site advertising. You can upgrade your channel to professional and start controlling your own on-site advertising.

D.Peacock Studios can develop a custom brand design, integrate Ustream in a company’s website and Facebook page, and manage your channel. Call us today to learn more.

 

 

 

 

 

 

 

April 25th, 2011
1. Executive Engagement Visionary: Top leaders practice creating a business vision corporate strategy, which share the program dream. Overall an effective style that engages people to progresses beyond instructor-led training. The key success factors focus on business leaders coaching and mentoring.

2. Managing Coaching Competencies: Inspirational long-term practices help employees develop personal organization’s goals. Development leadership foundation successful programs based on individual needs and values beyond just the work. Most important is to deliver an effective leader connection driving results meet those goals.

3. Align Affiliative Strategic Planning with business strategy: Think differently by presenting the best practices focused on create strategies that drives teamwork loyalty. Connect an influential leadership operational technique that promotes collaboration and relationships skills. Develop leadership commitment to company business strategies along with management training.

4. Plan Democratic Thinking On All Levels of Leadership: Each member of the organizations is valued leader. Management is seeking potential change and genuinely looking for effective ideas. Every level of management wants to find high-impact practices to secure front-line leadership.

5. Approach Leadership talent as ongoing development: Leader sets challenging situations with highly competitive goals.  People learn to lead showcase confident and motivation because effective developing experience. External education, experiential learning and leadership team programs achieve excellent leaders.

I don’t know too much about raising money as a small business already in operations. I can talk a lot about money as a start-up sense I have tried so many to earn money. I also can talk about finding customers, building relationships, staying relevant in today’s market place and networking plus staying away from fake people. I was getting ready to write a blog on this subject anyway, but now I can just add it for my class too.

From my experience in business I believe the rules have change in developing a new company. I plan on discuses what I have went threw and how I rise capital for business by developing a brand, finding a target market and keeping key relationship with business professional. Know that only one think works 100% of the time. I call it the Grind!

First lets start with concept. One must start by figuring out what product or service that would like to offer. Next, finding the target market and then building key relations with social media which will retain customers cut advertising cost.

To start a company look at what keywords are relevant to the start up business. Use Google AdWords Keyword Tool by entering words or phrase that people would search for your produce or service. You’ll need to look at the amount of Global Monthly Searches and Local Monthly Searches and Competition on each word or phrase. Next go to Google Insights for Search for each work and collect the data. If you don’t know how to read the data visit Youtube. There are a lot of videos on this subject.

At this point you know what business your going into. You’ll need to know the cost of the business to start and how to market it with all the paid or free advertising. Figure out a budget. Will how does one get a budget or know what kind of budget or how to find a budget. RESEARCH, RESEARCH, RESEARCH! Very simple.

Find funding. In today’s world it is all about cash in hand. So with that said how to get funding. Well how much to you need? If its a local business store shop, maybe a bank loan will do. There are a lot of banks still lending, but be sure to build a good relationship with your banker. Know what kind of bank you would like to work with. Also, understand it may take up to three years in business before a bank will loan money back by the Small Business Loans (SBA) also you’ll need to have a good credit score. Know that there is no free money out there. Most of the start up business money is coming out of your own pocket.

Marketing develop is the next phase and its is very stressful. Finding a graphic designer, web developer and other personal to help with the business is something else. In time you’ll find the correct people. Be sure to check out their Linkedin profile and see what clients say and check them out too. Also, take your time. I always give it sometime and thing about hiring someone. If they are in high demand that may be great. However, could take a little longer before they start your project.

One all the marketing tools are develop then the fun starts. Finding clients, but networking, joining your local chamber and just asking people you know if they know others who would like your product or search. Also, Search Engine Marketing plays a key roll. Get your website optimized, get on Google places, Make sure the social media is in order and run internet marketing campaigns with Google and Facebook. If your in business to business, be careful about using Linkedin’s advertising. I know people who lost a lot of money on it, but I also know people who make money on it too. Make sure you develop videos too of: your 20sec spill, product or services and client testimonials Youtube, Facebook, the website/blog and other social networking site.

To retain clients always engage your audience with social media. Get to know your clients and be very friendly. If someone wants their money back. Give it to them. I have found the time and energy with disputing with a customer isn’t worth it. Give it them and move on.

January 6th, 2011
1. Well-constructed title tags contain the main keyword for the page, followed by a brief description of the page content. It will be less than 65 characters and avoid using stop words such as: a, if, the, then, and, an, to, etc. Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas.
2.  Proper Description Tags
Good description tags contain information about the page’s content and persuade search engine users to visit your web site. They should be between 25 and 35 words in length.
3. Your keywords meta tag should contain between 5-10 keywords or keyword phrases that are also found in page content.
4.  Proper Heading Tags sach page of your site should use at least the H1 heading tag for the search engines that examine it when crawling your site.
5. Page Content – Pages should have between 300 and 700 words of descriptive content that contains the keywords specified in the keywords meta tag for the page. A page’s meta tag keywords should also be those that occur most frequently on the page.
6. Proper Navigation – Each page of your site should contain links to every other page so search engine spiders can find every page. This is a critical step for the proper indexing and page rank distribution of your site.
7. Proper Sitemap – It’s important to use two site maps for your website–an XML version and a static version. The XML version can be created with Search Engine Visibility’s site map tool. The static version should sit on a static HTML page and contain links to every other page.
8. Controlled Crawling – It’s important that search engine spiders find your robots.txt file that guides spiders to pages and directories you want crawled and denies entry to protected areas of your site.
9. Duplicate Content/Tags – Because search engines treat web sites as a grouping of pages and not a single entity, each page on your site should be unique so that the tags and content differ between each page. Doing so increases the number of pages that will rank.
10. Word Density – Pages should contain 300 to 700 words of unique and descriptive content.